Weddings & Events

Why are Valentine Rose Prices Higher?

We hear you, it’s frustrating! No one wants to see prices go up. We sympathize, but there is a simple explanation. It’s a classic case of supply and demand. 

There are only so many roses that can be grown at one time, and during Valentine’s Day, this classic symbol of love is highly sought after, making each stem more precious, and therefore more valuable.  

It takes awhile for roses to grow, but the farmers make plans in order to have more available for harvest around Valentine’s Day. They even use a process called grafting to change the color of the rose fields. For example, a grower can change a white rose field to a red rose field just in preparation for Valentine’s Day because red is the most popular color. 

However, despite their best efforts, the rose harvest is still limited because there are only so many growers, and Valentine’s Day is celebrated internationally. The farmers have to supply florists around the world. Therefore, as the demand increases, so does the price. The farmers have to charge more for their roses, which means as a florist, we pay more for the roses, and finally, so does the consumer.

Don’t let this discourage you. Receiving flowers is known to make people happy, and your gift of roses is sure to be appreciated. Roses will always be a perfect gift at Valentine’s Day!

We have a lot of beautiful arrangements that are perfectly romantic for Valentine’s Day, and whether you choose an all rose arrangement or a mix of different flowers, we are excited to serve you this holiday. In our opinion, it wouldn’t be Valentine’s day without flowers!

With Love,

Elizabeth & Cecilia

Hi there! Welcome to our flower shop.

We are Elizabeth, Rebecca, and Cecilia Viviano, sister trio and the faces behind the blossoming pictures and flowery speech you will find on these pages. As fourth generation family members behind Viviano Flower Shop, we are immersed in everything floral. Flowers are one of the most beautiful parts of creation. Ralph Waldo Emerson put it simply, “the earth laughs in flowers,” and here, we delight in sharing our floral fancies. Thank you for visiting with us!

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